| Description |
1 online resource (xxii, 297 pages) : illustrations |
| Bibliography |
Includes bibliographical references and index. |
| Summary |
"This book unpacks what happens to our brains and our behaviors each time we click 'Like' or even just scroll for new content on social media. Through interviews with top influencers, the latest studies, and pop-culture anecdotes, and Dr. Boxer Wachler's own expertise as both a scientist and an influencer himself, he reveals how influence works"-- Provided by publisher. |
| Contents |
Prologue : Confessions of an influencer -- Introduction : We are all under the influence -- Hooked on clicks : what is a social media influencer? -- Following the herd : how is our perceptual intelligence (PI) being hijacked by social media influence? -- Brain cravings : are smartphones better than sex? -- Easy prey : why are our young so susceptible to influencers? -- It's all an illusion : how some influencers misrepresent themselves--and the facts -- Imminent danger : what serious threats are hidden in plain sight with social media influence? -- Celebrity sells : how social media influencers are a different breed than the traditional celebs we've loved all these years -- Sexual solicitations : are influencers turning us into sex addicts? -- Driven to distraction : are we unfocused and unproductive because of social media influence? -- Clicks and cults : when does an influencer's following become a cult? -- So, you want to be an influencer : how to be a responsible, successful influencer and lead a balanced life -- Living with social media : how can users, influencers, platforms, and businesses safely coexist? -- Conclusion : The future of social media influence -- Epilogue -- Appendix A : Glossary -- Appendix B : Hidden meanings of commonly used social media emojis. |
| Local Note |
eBooks on EBSCOhost All EBSCO eBooks |
| Subject |
Perception.
|
|
Consciousness.
|
|
Social media.
|
|
Internet personalities.
|
|
Consciousness. |
|
Internet personalities. |
|
Perception. |
|
Social media. |
|
social media. |
| Other Form: |
Print version: Boxer Wachler, Brian S. Influenced Lanham, Maryland : Rowman & Littlefield Publishing Group, [2022] 9781538164198 (DLC) 2022008605 |
| ISBN |
9781538164204 (epub) |
|
1538164205 (epub) |
|
9781538164198 (cloth) |
|
