| Description |
1 online resource (xiv, 221 pages) : illustrations |
| Series |
Studies in book and print culture
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Studies in book and print culture.
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| Summary |
"Magazines & the Making of Mass Culture in Japan provides a detailed yet approachable analysis of the mechanisms central to the birth of mass culture in Japan by tracing the creation, production, and circulation of two critically important family magazines, Kingu (King) and Ie no hikari (Light of the Home). These magazines served to embed new instruments of mass communication and socialization within Japanese society and created mechanisms to facilitate the dissemination of hegemonic forms of discourse in Japan in the first half of the twentieth century. The amazing success of Kingu and Ie no hikari during the 1920s and 1930s not only established and normalized participation in a Japanese mass national audience--a community which had previously not existed--but also facilitated the rise of Japanese mass consumer culture in the postwar years. Amy Bliss Marshall Argues that the postwar mass Japanese national consumer is foreshadowed by the mass national audience created by family magazines of the interwar era. This book analytically narrates the creation and development of such publications, one explicitly capitalist and one outwardly agrarian, based on missions with an overarching desire to create a mass Japanese magazine audience. Magazines & the Making of Mass Culture in Japan highlights the importance of the seemingly innocuous acts of mass, leisure consumption of magazines and the goods advertised therein, thus aiding our understanding of the creation and direction of a new form of social participation and understanding--an essential part of not only the culture but also the politics of the transwar period."-- Provided by publisher |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Introduction: why Japanese family magazines matter -- The medium, the message, and the masses: understanding Japanese family magazines -- The splendid power of being in perfect harmony: how two publishers made a mass Japanese audience -- "We came, we saw, we astonished": how a Japanese mass was won -- Reading together: how the audience participated -- Learning to consume: how magazines politicized advertising -- Conclusion. |
| Local Note |
eBooks on EBSCOhost All EBSCO eBooks |
| Subject |
Kingu.
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Ie no hikari.
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Ie no hikari. |
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Kingu. |
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Japanese periodicals -- History -- 20th century.
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Periodicals -- Social aspects -- Japan -- History -- 20th century.
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Popular culture -- Japan -- History -- 20th century.
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FOREIGN LANGUAGE STUDY -- General. |
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Japanese periodicals. |
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Popular culture. |
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Japan. |
| Chronological Term |
1900-1999 |
| Genre/Form |
History.
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| Other Form: |
Print version: Marshall, Amy Bliss, 1979- Magazines and the making of mass culture in Japan. Toronto ; Buffalo ; London : University of Toronto Press, 2019 9781487502867 (OCoLC)1080209937 |
| ISBN |
9781487516161 (electronic bk.) |
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1487516169 (electronic bk.) |
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9781487502867 (hardcover) |
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1487502869 (hardcover) |
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