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Book
Author
Miller, John A., 1939-
Title
Labeling research--the state of the art / by John A. Miller.
Publication Info.
Cambridge, Mass. (14 Story St., Cambridge 02138) : Marketing Science Institute, 1978.
Item Status
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Moore Stacks
TX335 .M54
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---
Description
vi, 99 pages ; 28 cm.
Series
Report (Marketing Science Institute) ; no. 78-115
Report (Marketing Science Institute) ; no. 78-115.
Bibliography
Bibliography: pages 77-98.
Subject
Consumer education.
Consumer education.
Commercial products -- Labeling.
Commercial products -- Labeling.
Commercial products.
Added Author
Marketing Science Institute.
