| Description |
1 online resource (xi, 190 pages). |
|
text file |
| Series |
Best practices in library services
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Best practices in library services.
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| Bibliography |
Includes bibliographical references (pages 181-182) and index. |
| Contents |
Building a foundation for marketing success / Jeannie Allen -- Conversations : building relationships and using constituent voice in outreach / Letha Kay Goger -- Plano Public Library System : building a social media presence / Brent Bloechle -- Creating campus buzz with promotional videos / Heather A. Dalal, Paris Hannon, and Robert J. Lackie -- Promotion, publicity, and beyond : using a marketing plan and innovative strategies to reach users in an academic health science center library / Mary E. Edwards, Hannah F. Norton, Michele R. Tennant, Nina C. Stoyan-Rosenzweig, and Matthew Daley -- Branding for relevance : a public library's continuing campaign for access / Jessica Ford and Jim Staley -- People do still read e-mail! : e-mail marketing as an academic library outreach tool / Jamie Hazlitt -- Increasing library use : it's a long story / Erica Thorsen -- If you build it, will they come? : marketing a new library space / Coleen Meyers-Martin and Lynn D. Lampert -- Marketing on a shoestring : publicity and promotion in a small public library / Heather Nicholson -- Library programming : methods for creation, collaboration, delivery, and outreach / Amanda Piekart and Bonnie Lafazan -- "Flipping the switch" for school library advocacy / Sara Kelly Johns. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Libraries -- Marketing.
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Libraries -- Marketing. |
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Libraries -- Public relations.
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Libraries -- Public relations. |
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Libraries -- United States -- Case studies.
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United States. |
| Genre/Form |
Case studies.
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| Subject |
Libraries. |
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LANGUAGE ARTS & DISCIPLINES -- Library & Information Science -- General. |
| Genre/Form |
Case studies.
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| Added Author |
Lackie, Robert J., 1966- editor.
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Wood, M. Sandra, editor.
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| Other Form: |
Print version: Creative library marketing and publicity. Lanham : Rowman & Littlefield, [2015] 9781442254206 (DLC) 2015015115 |
| ISBN |
9781442254220 (ebook) |
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144225422X |
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9781442254206 (hardcover ; alkaline paper) |
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9781442254213 (softcover ; alkaline paper) |
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1442254203 |
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1442254211 |
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