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Author Dowd, Susan.

Title Beyond Book Sales [electronic resource] : the Complete Guide to Raising Real Money for Your Library.

Imprint Chicago : American Library Association, 2014.

Item Status

Description 1 online resource (305 pages)
Contents Cover; Beyond Books Sales: The Complete Guide to Raising Real Money for Your Library; Contents; Foreword; Preface; Part 1: Focus on Fund-Raising -- Fund-amentals for Libraries; Chapter 1: Libraries Need Fund-Raising More Than Ever; Chapter 2: Four Reasons Why Now Is a Good Time for Library Fund-Raising; Chapter 3: Private Fund-Raising Is a Natural for Libraries; Chapter 4: Twelve Must-Know Facts about Library Fund-Raising; Chapter 5: Who Can Help with Fund-Raising?; Chapter 6: Ready, Set, Go!; Chapter 7: Thanking, Honoring, and Nurturing Your Donors ... and Keeping Track of Them.
Chapter 8: The Role of Marketing of Public Relations in Library Fund-RaisingChapter 9: Fund-Raising for ""the Other 95 Percent"" of Your Library's Budget; Part 2: Roll Up Your Sleeves -- Types of Fund-Raising Activities; Chapter 10: Creating a Culture of Giving through Annual and Special Appeals; Chapter 11: Membership Programs; Chapter 12: The Gift of Remembrance: Tributes and Memorials; Chapter 13: The Big Bang: Major Gifts; Chapter 14: Leaving a Legacy through Planned Giving; Chapter 15: Taking the Fear Out of Fund-Raising Events; Chapter 16: Donate Now! Getting Started with Online Giving.
Chapter 17: Building Relationships with Businesses for Library Fund-RaisingChapter 18: Securing a Grant (It's Not Just about Writing); Chapter 19: Capital Campaigns Are Not Just for Dreamers; Afterword: What Does It All Mean?; Appendix A: Fund-Raising Toolkit; Toolkit Contents; Appendix B: Fund-Raising Gallery; Fund-Raising Gallery Contents; About the Authors; Index.
Summary Dowd and her team from Library Strategies, a consulting group of the Friends of St. Paul Public Library, share proven strategies that have brought in more than 1 million annually.
Bibliography Includes bibliographical references and index.
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject Library fund raising -- United States.
Genre/Form Electronic books.
Other Form: Print version: Dowd, Susan. Beyond Book Sales : The Complete Guide to Raising Real Money for Your Library. Chicago : American Library Association, ©2014
ISBN 9781555709129 (electronic bk.)
1555709125 (electronic bk.)