| Description |
1 online resource : chiefly color illustrations |
| Current Frequency |
Updated irregularly. |
| Description |
text file PDF |
|
Open educational resources |
| Physical Medium |
polychrome |
| Note |
Contributors: Jake Batsell, CJ Cornell, Geoffrey Graybeal, Mike Green, Mark Poepsel, Jessica Pucci,Cindy Royal, Ingrid Sturgis, Betty Tsakarestou, Jan Schaffer, Abel Asrat, RediatBelehu, Lori Benjamin, Dana Coester, Chris Dell, John Dille, Dalton Dellsperger,Amy Eisman, Melanie Faizer, Francine Hardaway, Gretchen Macchiarella, HodanOsman, Mark J. Scarp, Coury Turczyn, Georgann Yara, Kat Friedrich, Ebony Reed,Daniel Zayas, and Cheryl Cuillier. |
| Bibliography |
Includes bibliographical references. |
| Contents |
Developing the Entrepreneurial Mindset -- Ideation -- Customer Discovery -- Business Models for Content & Technology Ventures -- Nonprofit Model Development -- Freelancing as Entrepreneurship and Consulting as Business Models -- Startup Funding -- Pitching Ideas -- Marketing Your Venture to Audiences -- Entrepreneurship Abroad: Cultural and International Perspectives and Challenges. |
| Summary |
"This is the first edition of a modular open textbook designed for entrepreneurial journalism, media innovation, and related courses. This book has been undergoing student and faculty testing and open review in fall 2017. Feedback has been implemented in Version 1.0 and will continue to be implemented in Version 2.0 (ETA spring 2018). An accompanying handbook will include additional activities, ancillary materials and faculty resources on media innovation for instructors."--Open Textbook Library. |
| System Details |
Mode of access: World Wide Web. |
| Note |
Media Innovation and Entrepreneurship by Edited by Michelle Ferrier & Elizabeth Mays is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted. |
| Local Note |
Open Educational Resources (OER). Open Textbooks |
|
Open Textbook Library |
| Access |
Unrestricted online access |
| Terms Of Use |
"Media Innovation and Entrepreneurship" edited by Michelle Ferrier & Elizabeth Mays is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted. CC BY 4.0 https://creativecommons.org/licenses/by/4.0/ |
| Subject |
Mass media -- Textbooks.
|
|
Mass media. |
| Genre/Form |
Textbooks.
|
| Subject |
Digital media -- Textbooks.
|
|
Digital media. |
|
Literacy -- Textbooks.
|
|
Literacy. |
|
Digital communications -- Textbooks.
|
|
Digital communications. |
|
Communication and technology -- Textbooks.
|
|
Communication and technology. |
|
Multimedia communications -- Textbooks.
|
|
Multimedia communications. |
|
Entrepreneurship -- Textbooks.
|
|
Entrepreneurship. |
|
Journalism -- Textbooks.
|
|
Journalism. |
| Indexed Term |
OER. |
| Genre/Form |
Open educational resources.
|
|
Electronic books.
|
|
Textbooks.
|
| Added Author |
Ferrier, Michelle, editor.
|
|
Mays, Elizabeth, editor.
|
|
Open Textbook Library, distributor.
|
| ISBN |
9781989014011 |
|
1989014011 |
|
9781989014004 (print) |
|
1989014003 (print) |
|
