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Title Information systems : a manager's guide to harnessing technology.

Publication Info. Minneapolis, Minnesota : University of Minnesota Libraries Publishing, 2015-
Minneapolis : Open Textbook Library
©2015-

Item Status

Description 1 online resource : colour illustrations.
Current Frequency Updated irregularly.
Physical Medium polychrome
Description text file
Series Open textbook library
Open Textbook Library.
Contents Setting the stage : technology and the modern enterprise -- Strategy and technology : concepts and frameworks for understanding what separates winners from losers -- Zara : fast fashion from savvy systems -- Netflix in two acts : the making of an e-commerce giant and the uncertain future of atoms to bits -- Moore's law : fast, cheap computing and what it means for the manager -- Understanding network effects -- Social media, peer production, and Web 2.0 -- Facebook : building a business from the social graph -- Understanding software : a primer for managers -- Software in flux : partly cloudy and sometimes free -- The data asset : databases, business intelligence, and competitive advantage -- A manager's guide to the Internet and telecommunications -- Information security : barbarians at the gateway (and just about everywhere else) -- Google in three parts : search, online advertising, and beyond.
Note Author removed at request of original publisher. This edition adapted from a work originally produced in 2011 by a publisher who has requested that it not receive attribution.
Information Systems: A Manager's Guide to Harness Technology by [Author removed at request of original publisher] is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.
Summary "Information Systems: A Manager's Guide to Harnessing Technology is intended for use in undergraduate and/or graduate courses in Management Information Systems and Information Technology."--Open Textbook Library.
System Details Mode of access: World Wide Web.
Local Note Open Educational Resources (OER). Open Textbooks
Open Textbook Library
Subject Information resources management -- Textbooks.
Information resources management.
Genre/Form Textbooks.
Subject Management information systems -- Textbooks.
Management information systems.
Information technology -- Textbooks.
Information technology.
Information technology -- Management -- Textbooks.
Information technology -- Management.
Web 2.0 -- Textbooks.
Web 2.0.
Genre/Form Textbooks.
Added Author Open Textbook Library, distributor.
ISBN 9781946135124 (ebook)
1946135127 (ebook)
9781936126064
1936126060