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Book
Author
Wedding, C. Nugent, 1912-2006.
Title
Advertising management / Nugent Wedding [and] Richard S. Lessler.
Publication Info.
New York : Ronald Press Co., [1962]
Item Status
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Moore Stacks
HF5823 .W445
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Description
629 pages : illustrations ; 24 cm
Subject
Advertising -- Management -- Case studies.
Advertising -- Management.
Genre/Form
Case studies.
Case studies.
Added Author
Lessler, Richard S., 1924-
