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book
BookPrinted Material
Author Berger, Arthur Asa, 1933-

Title Media analysis techniques / Arthur Asa Berger.

Publication Info. Beverly Hills : Sage Publications, [1982]
©1982

Item Status

Location Call No. Status OPAC Message Public Note Gift Note
 Moore Stacks  P91 .B43 1982    Available  ---
Description 160 pages : illustrations ; 23 cm.
Series The Sage commtext series ; v. 10
Sage commtext series ; v. 10.
Bibliography Includes bibliographical references (pages 158-159).
Contents Part 1: Techniques of interpretation -- Semiological analysis -- Marxist analysis -- Psychoanalytic criticism -- Sociological analysis -- Part 2: Applications -- Murderers on the Orient Express -- Seven points on the game of football -- Sex and symbol in fashion advertising -- All-news radio and the American Bourgeoisie.
Subject Mass media -- Methodology.
Mass media -- Methodology.
Mass media criticism.
Mass media criticism.
Content analysis (Communication)
ISBN 0803906137
9780803906136
0803906145 (paperback)
9780803906143 (paperback)