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Subjects (1-5 of 5)
Mass media -- Marketing.
1
Book
The definitive guide to entertainment marketing : bringing the moguls, the media, and the magic to t
Lieberman, Al, author.
Upper Saddle River, New Jersey : FT Press/Pearson Education Inc., [2014]
Second edition.
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Moore Stacks
P96.M36 L54 2014
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2
Bestseller
The franchise era : managing media in the digital economy
Edinburgh : Edinburgh University Press, [2019]
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3
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Introduction to media distribution : film, television, and new media
Kirkpatrick, Scott, 1982- author.
New York : Routledge, 2019.
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4
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Media, markets, and democracy
Baker, C. Edwin.
Cambridge ; New York : Cambridge University Press, 2001.
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5
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Time and media markets
Mahwah, N.J. : Lawrence Erlbaum, 2003.
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