| Description |
x, 454 pages : illustrations ; 24 cm. |
| Series |
Longman series in public communication
|
|
Longman series in public communication.
|
| Bibliography |
Includes bibliographical references (pages 393-436) and index. |
| Form |
Also issued online. |
| Contents |
What is a media organization? -- Media industries and media firms -- Responsibilities of media companies -- What do managers do? -- Planning and decision making -- Organizing media companies -- Financial management -- Working with people -- Leading media organizations -- A case study for Part two, KZZZ-FM -- A marketing perspective for the media -- Market analysis and product planning -- Promotion and sales of media products -- Distribution, production, and pricing of media products -- The New Gazette: A case study for part three -- Media managers and the legal issues that confront media companies -- The media's social responsibilities. |
| Subject |
Mass media -- Management.
|
|
Mass media -- Management. |
| Added Author |
Wackman, Daniel B.
|
| Other Form: |
Online version: Lavine, John M. Managing media organizations. New York : Longman, ©1988 (OCoLC)568211838 |
| ISBN |
0582286344 |
|
9780582286344 |
|
