Ethics, morality, and the media : reflections on American culture / compiled and edited by Lee Thayer, with the assistance of Richard L. Johannesen and Hanno Hardt.
Foreword / George N. Gordon -- Ethics, morality, and the media : notes on American culture / Lee Thayer -- The golden age of kookery / Jenkin Lloyd Jones -- The journalist's responsibility and the public's / Edwin Newman -- The press and its critics / Peter B. Clark -- Journalism : the state of the art / Harry S. Ashmore -- TV's failed promise / Sander Vanocur -- Morals and ethics in advertising / John Crichton -- The media and social problems / Dan Lacy -- Some reflections on the matter of ethics in journalism / T. Joseph Scanlon -- The need for a public ethic in mass communication / E.S. Safford --Public relations : some ethical considerations / James F. Fox -- Evolving standards of broadcast journalism / Theodore F. Koop -- How much more communication can we stand? / Ben H. Bagdikian -- The morality (?) of advertising / Theodore Levitt -- Advertising : does it have a future? / Vincent T. Wasilewski -- The ethical problems of polling / George Gallup -- Polling : the state of the art / Alex S. Edelstein -- Public doublespeak : 1984 and beyond / Terence P. Moran -- A profusion of information / Christopher Lasch -- Conversations with David Keith Hardy ; Judith Crist ; Martin Mayer ; Leslie C. Stone ; William Price Fox ; Kenneth MacDonald ; Raymond Rubicam ; T. George Harris.
