The definitive guide to entertainment marketing : bringing the moguls, the media, and the magic to t

Lieberman, Al, author.
Upper Saddle River, New Jersey : FT Press/Pearson Education Inc., [2014]
Second edition.

The franchise era : managing media in the digital economy

Edinburgh : Edinburgh University Press, [2019]

Introduction to media distribution : film, television, and new media

Kirkpatrick, Scott, 1982- author.
New York : Routledge, 2019.

Media, markets, and democracy

Baker, C. Edwin.
Cambridge ; New York : Cambridge University Press, 2001.

Time and media markets

Mahwah, N.J. : Lawrence Erlbaum, 2003.