Arguing for a general framework for mass media scholarship

Potter, W. James.
Los Angeles : Sage, [2009]

A handbook of qualitative methodologies for mass communication research

London ; New York : Routledge, 1991.

Information strategies for communicators

Hansen, Kathleen A.
Minneapolis, MN : University of Minnesota Libraries Publishing, 2004-

Media and communication research methods : an introduction to qualitative and quantitative approache

Berger, Arthur Asa, 1933-
Thousand Oaks, Calif. : Sage Publications, 2000.

Media audience research : a guide for professionals

Mytton, Graham, author.
Thousand Oaks, California : SAGE Publications, Inc., 2016.
Third edition.

Media research techniques

Berger, Arthur Asa, 1933-
Thousand Oaks : Sage Publications, [1998]
2nd ed.

Media research techniques

Berger, Arthur Asa, 1933-
Thousand Oaks : Sage Publications, [1998]
2nd ed.

Research methods and the new media

Williams, Frederick, 1933-
New York : Free Press ; London : Collier Macmillan, [1988]

The search for a method : focus groups and the development of mass communication research

Morrison, David E.
Luton, Bedfordshire, U.K. : University of Luton Press, [1998]

Search strategies in mass communication

Ward, Jean (Jean W.)
New York : Longman, [1987]