| Description |
1 online resource (ix, 376 pages) : illustrations. |
| Physical Medium |
polychrome |
| Description |
text file |
| Series |
Communications monograph ; v. 3
|
|
Communications monograph ; v. 3.
|
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Acknowledgements; Contents; 1 Action theory and communication research: An introduction; I Theory; 2 Action theory as part of social science; 3 With more hindsight: Conceptual problems and some ways forward for media use research; 4 The 'media use as social action' approach: Theory, methodology, and research evidence so far; 5 The foundation of communication and action in consciousness: Confronting action theory with systems theoretical arguments; II Methods; 6 Media communication and social interaction: Perspectives on action theory based reception research. |
| Summary |
The action theoretical approach has already proved its value as a framework for communication research, most especially in the study of media audiences and media use. The approach privileges the perspective of the acting individual but offers guidelines for connecting the subjective orientation with networks of social interaction and for treating 'behaviour' as a social process. Research within this framework takes account of the wider social context and calls for a careful combination of empirical observation and interpretation, with a corresponding diversity of methodologies. The contributio. |
| Access |
Use copy Restrictions unspecified MiAaHDL |
| Reproduction |
Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2010. MiAaHDL |
| System Details |
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL |
| Processing Action |
digitized 2010 HathiTrust Digital Library committed to preserve MiAaHDL |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Mass media -- Research -- Europe.
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Mass media -- Research. |
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Europe. |
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Social action -- Europe.
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Social action. |
| Genre/Form |
Electronic books.
|
| Added Author |
Renckstorf, Karsten.
|
| Other Form: |
Print version: Action theory and communication research. Berlin ; New York : Mouton de Gruyter, ©2004 (DLC) 2004042698 |
| ISBN |
9783110197389 (electronic book) |
|
3110197383 (electronic book) |
|
3110180804 (hc ; alkaline paper) |
|
3110180812 (paperback ; alkaline paper) |
|
9783110180800 (hc ; alkaline paper) |
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9783110180817 (paperback ; alkaline paper) |
|
