| Description |
v, 87 pages : illustrations ; 28 cm |
| Bibliography |
Includes bibliographical references (pages 79-85). |
| Contents |
Learning with games and activities -- Media usage survey -- The signifier/signified game -- Metaphors and life -- Uses and gratifications in texts -- Lévi-Strauss and paradigmatic analysis -- Political cultures and popular culture -- Morphology of a tale -- Functional fairy tales -- Convention and invention in texts -- Ad agency: pitching a print advertisement -- Id, ego, superego game -- The myth game -- Sacred roots: functional alternatives -- The comedy calculator experiment (a satire) -- Time capsules. |
| Subject |
Mass media -- Study and teaching -- Problems, exercises, etc.
|
|
Mass media -- Study and teaching. |
| Genre/Form |
Problems and exercises.
|
| Subject |
Communication -- Study and teaching -- Problems, exercises, etc.
|
|
Communication -- Study and teaching. |
| Genre/Form |
Problems and exercises.
|
| ISBN |
0742530442 paperback alkaline paper |
|
