Title Branding New York : how a city in crisis was sold to the world / by Miriam Greenberg.

Publication Info.

New York : Routledge, 2009.

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Online eBook via EBSCO. Access restricted to current Rider University students, faculty, and staff.
Instructions for reading/downloading the EBSCO version of this eBook

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Description	1 online resource.
	Public relations language
Physical Medium	polychrome
Description	text file
Series	Cultural spaces series
	Cultural spaces series.
Note	Title from PDF title page (viewed Oct. 2, 2009).
Bibliography	Includes bibliographical references (pages 307-316) and index.
Contents	Prologue: from the standpoint of the out-of-towner -- Branding and the neoliberal city -- It's a small world after all: image crisis and the end of New York City boosterism -- Style and power: the common sense of New York magazine -- Selling the city in crisis: corporate exodus and the Big Apple campaign -- Welcome to Fear City -- From Big Apple to the Summer of Sam -- Purging New York through I [heart symbol] NY -- New York City as a symbol of neoliberalism -- Epilogue: re-branding the wounded city.
Summary	Branding New York traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. It shows that the branding of New York was not simply a marketing tool; rather it was a political strategy.
Local Note	eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject	Corrective advertising -- New York (State) -- New York.
	Corrective advertising.
	New York (State) -- New York.
	Advocacy advertising -- New York (State) -- New York.
	Advocacy advertising.
	Mass media and business -- New York (State) -- New York.
	Mass media and business.
	New York (N.Y.) -- Public relations.
	National Book Committee.
	New York (N.Y.) -- Press coverage.
	Press coverage.
Genre/Form	Electronic books.
Other Form:	Print version: Greenberg, Miriam. Branding New York. New York : Routledge, 2008 (DLC) 2007031856
ISBN	9780203931974 (electronic book)
	0203931971 (electronic book)
	9780415954419 (cloth)
	041595441X (cloth)
	9780415954426 (paperback)
	0415954428 (paperback)

Title Branding New York : how a city in crisis was sold to the world / by Miriam Greenberg.

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