| Description |
xix, 345 pages : illustrations, portraits ; 24 cm |
| Bibliography |
Includes bibliographical references (pages 297-329) and index. |
| Contents |
Introduction : capitalism, consumption, commerce, and music -- Music and advertising in early radio -- The classes and the masses in the 1920s and 1930s -- The Great Depression and the rise of the radio jingle -- Music, mood, and television : the use of emotion in advertising music in the 1950s and 1960s -- The standardization of jingle production in the 1950s and after -- The discovery of youth in the 1960s -- Consumption, corporatization, and youth in the 1980s -- Conquering (the) culture : the changing shape of the cultural industries in the 1990s and after -- New capitalism, creativity, and the new petite bourgeoisie. |
| Subject |
Music in advertising -- United States.
|
|
Music in advertising. |
|
United States. |
|
Advertising -- United States -- History -- 20th century.
|
|
Advertising. |
|
History. |
| Chronological Term |
20th century |
| Subject |
Mass media and music -- United States.
|
|
Mass media and music. |
| ISBN |
9780226791159 (hardback) (alkaline paper) |
|
0226791157 (hardback) (alkaline paper) |
|
