Politics, social networks, and the history of mass communications research : rereading Personal Influence / special editor of this volume, Peter Simonson.
Introduction / Peter Simonson - Perpetual revelations : C. Wright Mills and Paul Lazarsfeld / John H. Summers -- Personal Influence and the bracketing of women's history / Susan J. Douglas -- The influences influencing Personal Influence : scholarship and entrepreneurship / David E. Morrison -- The Katz/Lowenthal encounter : an episode in the creation of Personal Influence / Gertrude J. Robinson -- The part played by Gentiles in the flow of mass communications : on the ethnic utopia of Personal Influence / John Durham Peters -- Personal Influence and the end of the masses / Paddy Scannell -- Fifteen pages that shook the field : Personal Influence, Edward Shils, and the remembered history of mass communication research / Jefferson Pooley -- Personal Influence and the new paradigm : some inadvertent consequences / Kurt Lang and Gladys Engel Lang -- As time goes by / Thelma McCormack -- The troubling equivalence of citizen and consumer / Michael Schudson -- The consumer and the citizen in Personal Influence / Lawrence B. Glickman -- The one-step flow of communication / W. Lance Bennett and Jarol B. Manheim -- The influences of Personal Influence on the study of audiences / Sonia Livingstone -- Public connection through media consumption : between oversocialization and de-socialization? / Nich Couldry and Tim Markham -- Personal Influence : a radical theory of action / Charles Kadushin -- Personal Influence and the effects of the National Youth Anti-Drug Media Campaign / Robert Hornik -- Afterword : true stories / Elihu Katz.
Summary
Revisits the 1956 classic , "Personal Influence : The part played by people in the flow of mass communications," by Elihu Katz and Paul Lazarsfeld.
