| Description |
1 online resource (ix, 178 pages) : illustrations. |
|
text file |
| Series |
Research in the sociology of sport ; v. 14
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Research in the sociology of sport ; v. 14.
|
| Note |
Includes index. |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Introduction: contextualizing the sport and alcohol relationship for social inquiry -- Real men, himbos and bros : continuity and change in the portrayal of masculinities in sport-dirtied beer advertising -- Contemporary trends in sport, beer advertising and masculinity : New Zealand's Speight's 'Southern man' 2.0 -- Examining the impact of a new beer sponsor on attitudes and behavioural intentions toward American college football teams -- Tactical drinking in a female university Kendo club -- Sport, alcohol and older athletes -- Brazil's legislation of alcohol consumption by sports fans and the 2014 FIFA World Cup -- Alcohol and sport in France : an unsettled field -- The Swedish alcohol-sport paradox : sport's drinking problem and the politics of forwarding -- Researching drinking cultures in sport : making difficult ethical decisions -- 'Fun sponge!' and other conjectures : conducting field research in sport and alcohol. |
| Summary |
This volume is a collection of works from both expert and emerging scholars with an empirical focus on case studies and 'real-world' examples in the sociological study of sport and alcohol that would appeal to a global audience. Implications drawn from the chapters in the book will offer new insights and critiques on the sport-alcohol nexus. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Drinking of alcoholic beverages -- Social aspects.
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Drinking of alcoholic beverages -- Social aspects. |
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Drinking of alcoholic beverages. |
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Sports -- Sociological aspects.
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Sports -- Sociological aspects. |
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Drinking of alcoholic beverages -- Marketing.
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Drinking of alcoholic beverages -- Marketing. |
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Men -- Alcohol use.
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Sports spectators -- Alcohol use.
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Athletes -- Alcohol use.
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Men -- Alcohol use. |
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Sports spectators -- Alcohol use. |
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Sporting events & management. |
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Athletes -- Alcohol use. |
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Sports & Recreation -- Cultural & Social Aspects. |
| Genre/Form |
Electronic books.
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Electronic books.
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| Subject |
Men. |
| Added Author |
Gee, Sarah, editor.
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| Other Form: |
Print version: 1787698424 9781787698420 (OCoLC)1144905277 |
| ISBN |
9781787698413 (electronic book) |
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1787698416 (electronic book) |
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9781787698437 (electronic book) |
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1787698432 (electronic book) |
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9781787698420 (hardcover) |
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1787698424 (hardcover) |
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