Title The Indian consumer : one billion myths, one billion realities / Alam Srinivas.

Publication Info.

Item Status

Location	Call No.	Status	OPAC Message	Public Note	Gift Note
Moore Stacks	HB801 .S65 2008	Available	---

Description	216 pages ; 23 cm
Bibliography	Includes bibliographical references and index.
Contents	The "I can, so I will" spenders -- The other middle classes -- Redefining the Indian middle class -- Middle-some masala -- Retail's short tail -- The brand bandwagon -- Brahmin businessmen -- Conclusion : seven Ps of the Indian middle class.
Subject	Consumers -- India.
	Consumers.
	India.
	Middle class -- India.
	Middle class.
	Consumption (Economics) -- India.
	Consumption (Economics)
ISBN	9780470822302
	0470822309