Includes bibliographical references (pages 181-200) and index.
Contents
Introduction -- A brief history of childhood and motherhood into the twentieth century -- Merchandising, motherhood, and morality : industry origins and child welfare, 1917-1929 -- Pediocularity : from the child's point of view -- Reconfiguring girlhood : age grading, size ranges, and aspirational merchandising in the 1930s -- Baby booms and market booms : teen and subteen girls in the postwar marketplace -- Concluding remarks.