Title Show Sold Separately : Promos, Spoilers, and Other Media Paratexts / Jonathan Gray.

Publication Info.	New York : New York University Press, 2010.
	Baltimore, Md. : Project MUSE, 2012.
	©2010.

Online access
Online eBook. Open Access via Project Muse

Item Status

Description	1 online resource (256 pages): illustrations
	text file
Series	Book collections on Project MUSE.
Bibliography	Includes bibliographical references (pages 223-238) and index.
Contents	Introduction: film, television, and off-screen studies -- From spoilers to spinoffs: a theory of paratexts -- Coming soon! Hype, intros, and textual beginnings -- Bonus materials: digital auras and authors -- Under a long shadow: sequels, prequels, pre-texts, and intertexts -- Spoiled and mashed up: viewer-created paratexts -- In the world, just off screen: toys and games -- Conclusion: "In the DNA": creating across paratexts.
Local Note	Project Muse Project Muse Open Access
Access	Open Access Unrestricted online access
Subject	Mass media and culture.
	Mass media and culture.
	Intertextuality.
	Intertextuality.
	Paratext.
	Paratext.
	Motion pictures -- Marketing -- Social aspects.
	Motion pictures -- Marketing.
	Social aspects.
	Television programs -- Marketing -- Social aspects.
	Television programs -- Marketing.
	Television programs.
	Advertising -- Motion pictures -- Social aspects.
	Advertising -- Motion pictures.
	Advertising -- Television programs -- Social aspects.
	Advertising -- Television programs.
Genre/Form	Electronic books. .
Added Author	Project Muse, distributor.
ISBN	9780814731949
	9780814733158