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Author Fritsche, Maria, 1969- author.

Title The American Marshall Plan film campaign and the Europeans : a captivated audience? / Maria Fritsche.

Publication Info. London, UK ; New York, NY : Bloomsbury Academic, 2018.

Item Status

Description 1 online resource
text file
Summary "The US government launched the European Recovery Programme, otherwise known as the 'Marshall Plan', in order to save war-torn Europe from collapse in 1948. Yet while much is known about the economic side of the Marshall Plan, the extensive film campaign that accompanied it has been largely overlooked until now. The American Marshall Plan Film Campaign and the Europeans is the first book to explore the use of the Marshall Plan films and, importantly, their distribution and reception across Europe. The study examines every available film - the 170 that remain from the 200 estimated to have been made - and looks at how they were designed to instil hope, argue the case for economic restructuring and persuade the Europeans of the superiority of the liberal-capitalist system. The book goes on to reason that the films served as a powerful weapon in the cultural Cold War, but that the European audiences were by no means passive victims of the US propaganda effort. Maria Fritsche discusses the Marshall Plan films in the context of countries across Western, Northern and Southern Europe, covering the majority of the 17 European countries that participated in the Plan in the process. The book incorporates 70 images and utilises a vast number of archival sources to explore the strategies the US adopted to sway the minds of the Europeans, the problems they encountered in the process and, not least, the varied responses of the European audiences. It is a vital study for any scholar or student keen to know more about postwar recovery in Europe, the legacy of the Second World War or America's relationship with Europe in the 20th century"-- Provided by publisher.
Bibliography Includes bibliographical references.
Contents A distinct MP film style? -- By Europeans -- for Europeans -- The Cold War as text and context -- US policy into film : productivity -- US policy into film : European integration -- Filmmakers and information officers as cultural transmitters -- Marshall Plan films and their audiences -- Distribution & exhibition.
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject Marshall Plan -- In motion pictures.
Marshall Plan.
Motion pictures, American -- Europe -- History -- 20th century.
Motion pictures, American.
Europe.
History.
Chronological Term 20th century
Subject Motion pictures in propaganda -- Europe -- History -- 20th century.
Motion pictures in propaganda.
Propaganda, American -- Europe -- History -- 20th century.
Propaganda, American.
Europe -- Economic conditions -- 1945-
Economic conditions.
Chronological Term 1945-
Since 1900
Genre/Form Electronic books.
Electronic books.
History.
Other Form: Print version: Fritsche, Maria, 1969- American Marshall Plan film campaign and the Europeans. London, UK ; New York, NY : Bloomsbury Academic, 2018 9781350009332 (DLC) 2017036103
ISBN 9781350009349 (ePDF)
1350009342
9781350009356 (ePub)
1350009350
9781350009332 (hardback ; alkaline paper)
1350009334
9781350009363 (electronic book)
1350009369 (electronic book)