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Subjects (1-15 of 15)
Motivation research (Marketing)
1
book
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Brand choice : revealing customers' unconscious-automatic and strategic thinking processes


Trappey, Randolph J.
Houndmills [England] ; New York : Palgrave Macmillan, 2005.

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 Moore Stacks  HF5415.3 .T7 2005    Available  ---
2
book
BookPrinted Material
 

Citizen brand : 10 commandments for transforming brands in a consumer democracy


Gobé, Marc.
New York : Allworth Press, [2002]

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 Moore Stacks  HD69.B7 G6 2002    Available  ---
3
book
BookPrinted Material
 

Consumer behavior; contemporary research in action


Holloway, Robert J.
Boston : Houghton Mifflin, [1970, c1971]

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 Moore Stacks  HF5415.3 .H64    Available  ---
4
book
BookPrinted Material
 

Emotional branding : the new paradigm for connecting brands to people


Gobé, Marc.
New York : Allworth Press, [2009]
Updated and rev. ed.

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 Moore Stacks  HD69.b7 G62 2009    Available  ---
5
book
BookPrinted Material
 

Handbook of consumer motivations; the psychology of the world of objects.


Dichter, Ernest, 1907-1991.
New York : McGraw-Hill, [1964]

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 Moore Stacks  HF5415.3 .D5    Available  ---
6
book
BookPrinted Material
 

Inside her pretty little head : a new theory of female motivation and what it means for marketing


Cunningham, Jane, 1969-
London : Cyan : Marshall Cavendish Business, 2006.

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 Moore Stacks  HC79.C6 C86 2006    Available  ---
7
book
BookPrinted Material
 

The joyless economy : an inquiry into human satisfaction and consumer dissatisfaction


Scitovsky, Tibor.
New York : Oxford University Press, 1976.

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 Moore Stacks  HF5415.3 .S355    Available  ---
8
Bestseller
BestsellerE-book
 

Marketing straight to the heart


Feig, Barry.
New York : AMACOM, [1997]

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9
book
BookPrinted Material
 

Marketing to the mind : right brain strategies for advertising and marketing


Maddock, Richard C.
Westport, Conn. : Quorum Books, 1996.

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 Moore Stacks  HF5822 .M33 1996    Available  ---
10
Bestseller
BestsellerE-book
 

Neuromarketing im Versicherungsverkauf. Der Einfluss limbischer Kundentypen auf den Abschluss von Ve


Dolezal, Denise Martina Isabella, author.
Hamburg : Diplomica Verlag, 2017.

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11
book
BookPrinted Material
 

Packaging, the sixth sense? : A guide to identifying consumer motivation


Dichter, Ernest, 1907-1991.
Boston : Cahners Books, 1975.

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 Moore Stacks  HF5770 .D53    Available  ---
12
Bestseller
BestsellerE-book
 

The trend forecaster's handbook


Raymond, Martin.
London : Laurence King Pub., 2010.

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13
Bestseller
BestsellerE-book
 

Understanding green consumer behaviour : a qualitative cognitive approach


Wagner, Sigmund A., 1966- author.
London ; New York : Routledge, 1997.

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14
book
BookPrinted Material
 

What's in it for me? : a marketer's guide to establishing an equal partnership with customers


Woods, Robin (Robin Stephen)
New York : AMACOM, [1993]

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 Moore Stacks  HF5415 .W673 1993    Available  ---
Motivation research (Marketing) -- Periodicals.
15
book
BookPrinted Material
 

The Journal of consumer research.



[Gainesville, FL, etc.] : [Journal of Consumer Research, etc.]

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