Skip to content
Rider Library Catalog
You are not logged in
|
Login
Your session will expire automatically in
0
seconds.
Continue session
End session now
Request
Add to My Lists
Export
MARC Display
Return To Browse
SearchType
Keyword
Author
Title
Journal Title
Series Title
Subject
Genre
Call no.
ISBN / ISSN
Table of Contents
Publisher
Prof/TA
Course
Search
Search Scope
View Entire Collection
Moore Library
Talbott Library
Limit search to available items
Record:
Prev
Next
Resources
More Information
Book
Author
Trappey, Randolph J.
Title
Brand choice : revealing customers' unconscious-automatic and strategic thinking processes / Randolph J. Trappey III and Arch G. Woodside.
Publication Info.
Houndmills [England] ; New York : Palgrave Macmillan, 2005.
Item Status
Location
Call No.
Status
OPAC Message
Public Note
Gift Note
Moore Stacks
HF5415.3 .T7 2005
Available
---
Description
ix, 258 pages : illustrations ; 23 cm
Bibliography
Includes bibliographical references and index.
Subject
Brand choice.
Brand choice.
Consumers' preferences.
Consumers' preferences.
Cognition.
Cognition.
General factor (Psychology)
General factor (Psychology)
Motivation research (Marketing)
Motivation research (Marketing)
Added Author
Woodside, Arch G.
ISBN
1403946418 cloth
