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Book
Author
Holloway, Robert J.
Title
Consumer behavior; contemporary research in action / Robert J. Holloway, Robert A. Mittelstaedt [and] M. Venkatesan.
Imprint
Boston : Houghton Mifflin, [1970, c1971]
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Moore Stacks
HF5415.3 .H64
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Description
viii, 458 pages : illustrations ; 24 cm
Bibliography
Includes bibliographies.
Subject
Consumers.
Consumers.
Motivation research (Marketing)
Motivation research (Marketing)
Added Author
Mittelstaedt, Robert A., 1932-
Venkatesan, M., 1936-
ISBN
395046386
