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Book
Author
Gobé, Marc.
Title
Emotional branding : the new paradigm for connecting brands to people / by Marc Gobé.
Publication Info.
New York : Allworth Press, [2009]
©2009
Item Status
Location
Call No.
Status
OPAC Message
Public Note
Gift Note
Moore Stacks
HD69.b7 G62 2009
Available
---
Edition
Updated and rev. ed.
Description
xxxiv, 325 pages : illustrations ; 23 cm
Bibliography
Includes bibliographical references and index.
Subject
Branding (Marketing)
Branding (Marketing)
Consumers' preferences.
Consumers' preferences.
Motivation research (Marketing)
Motivation research (Marketing)
ISBN
9781581156720
1581156723
