| Description |
1 online resource (x, 201 pages) |
| Physical Medium |
polychrome |
| Description |
text file |
| Summary |
"As U.S. museums evolve from their role as elite institutions to organizations serving multiple stakeholders, they must adopt new communication practices to meet their social missions and organizational goals. Engaging Diverse Communities, the first book-length study of museum public relations for practitioners since 1983, details how institutions can use communication fundamentals to establish and maintain relationships with a wide range of cultural groups and constituencies. Melissa A. Johnson interviews communicators at cultural heritage museums to understand the challenges of representing communities based on racial and ethnic, generational, immigrant, and language identities. Exploring how communications professionals function as cultural intermediaries by negotiating competing and intersecting identities and mastering linguistic and visual code-switching, she presents an analysis of the communication tactics of more than two hundred art, history, African American, American Indian, and other diverse museums. Engaging Diverse Communities illuminates best public relations practices, especially in media relations, digital press relations, website content production, social media, and event planning. This essential text for museum professionals also addresses visual aesthetics, cultural expression, and counter-stereotypes, and offers guidance on how to communicate cultural attractiveness"-- Provided by publisher. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Museums -- Public relations -- United States.
|
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Museums -- Public relations. |
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United States. |
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Communication in museums -- United States.
|
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Communication in museums. |
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Museums and minorities -- United States.
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Museums and minorities. |
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Museums and community -- United States.
|
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Museums and community. |
| Genre/Form |
Electronic books.
|
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Electronic books.
|
| Added Title |
Guide to museum public relations |
| Other Form: |
Print version: 9781625345424 1625345429 9781625345417 1625345410 (DLC) 2020019275 (OCoLC)1153338112 |
| ISBN |
9781613767870 electronic book |
|
1613767870 electronic book |
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9781625345424 |
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1625345429 |
|
9781625345417 |
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1625345410 |
|
