| Edition |
2nd ed. |
| Description |
xii, 258 pages : illustrations ; 26 cm+ 1 audio disc (digital ; 4 3/4 in.) |
| Physical Medium |
4 3/4 in. |
| Description |
1.4 m/s |
| Note |
Includes index. |
| Contents |
Advertising agency and process structure -- Composing for television and radio commercials versus composing for films -- Musical skills (approaching composition for commercials) -- Analyzing commercials (from a musical viewpoint) -- Underscoring (compositional techniques) -- Arranging and orchestration concepts (including sound effects and sound design) -- Jingle writing -- Composing music for radio commercials -- Corporate videos and infomercials (long-form commercials) -- Theatrical trailer music (motion picture trailer music) -- Video game music -- Internet commercials, website music, and made-for-the-Internet video programs -- The business of commercials -- Conclusion. |
| Subject |
Music in advertising -- Instruction and study.
|
|
Music in advertising. |
|
Television advertising.
|
|
Television advertising. |
|
Radio advertising.
|
|
Radio advertising. |
| Genre/Form |
Sound recordings.
|
|
Sound recordings.
|
| ISBN |
9780810861398 paperback alkaline paper |
|
0810861399 paperback alkaline paper |
|
