| Edition |
Rev. 3nd ed. |
| Description |
359 pages ; 28 cm |
| Bibliography |
Includes a glossary (pages 335-344) and an index (pages 345-355). |
| Contents |
Introduction and acknowledgements -- Foundations. Ch. 1. Many ways music gets from artists to our ears ; Ch. 2. What are you selling? ; Ch. 3. How the music market is changing ; Ch. 4. Music marketing 101 ; Ch. 5. Putting your online marketing to work -- Action. Ch. 6. Marketing direct to fans and customers ; Ch. 7. Marketing through live performances ; Ch. 8. Marketing to producers and record labels ; Ch. 9. Marketing to distributors and retailers ; Ch. 10. Marketing through radio ; Ch. 11. Marketing music thru B2B licensing ; Ch. 12. Marketing to music publishers ; Ch. 13. Marketing music through media publicity ; Ch. 14. Marketing through sponsorship and branding ; Ch. 15. Marketing music in foreign territories ; Ch. 16. Mapping out your marketing plan -- Ch. 17. Further resources to fuel your music marketing -- Glossaries -- Index -- Other MBS resources -- Author info. |
| Subject |
Music -- Marketing.
|
|
Music -- Marketing. |
|
Music. |
|
Music trade -- Vocational guidance.
|
|
Music trade -- Vocational guidance. |
| ISBN |
9780974268484 |
|
0974268488 |
| Standard No. |
9780974268484 |
|
