| Description |
xi, 240 pages ; 24 cm |
| Note |
Includes bibliographical references and index. |
| Contents |
From band loyalty to brand loyalty -- Creating culturally relevant brands -- Elton John : music man, marketing man, architect of a brand -- KISS : keep it simple, stupid -- The Rolling Stones : branding strategies beyond satisfaction -- Aerosmith : reinventing a rock and roll brand -- Madonna and Neil Diamond : the relevance of sex in branding -- Lessons from the legends of rock and roll. |
| Subject |
Music trade.
|
|
Music trade. |
|
Musicians -- Marketing.
|
|
Musicians. |
|
Marketing. |
|
Popular music -- Economic aspects.
|
|
Popular music -- Economic aspects. |
|
Popular music. |
| Added Author |
Stephan, Kristina.
|
| Note |
At head of title: What business leaders can learn from the world of rock and roll |
| ISBN |
0471455172 cloth |
|
