| Description |
1 online resource (300 pages). |
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data file |
| Series |
Cambridge Intellectual Property and Information Law ; v. 16
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Cambridge intellectual property and information law.
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| Contents |
Cover; The Law of Reputation and Brands in the Asia Pacific; Series; Title; Copyright; Contents; Notes on the contributors; Foreword; Editors' preface; Part I: Trade marks and brands; 1: What is the value of a brand to a firm?; I. Overview; II. Brands and reputation, a marketing perspective; III. Brands and reputation, strategic management; Brands and internal strategic alignment; Brands and strategic signalling; Brands and partners' strategies; IV. Brands and reputation: a legal perspective; The function protected by trade mark registration. |
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TRIPS and the extent of protection granted to registered trade marksExtended protection for well-known trade marks; V. Concluding remarks; 2: The social benefits and costs of trade marks and brands; I. Introduction; II. Law and economics of trade marks and brands; III. Economic evidence on the social value of trade marks and brands; IV. Evidence from contested cases; Case 1: Coca-Cola's claim over 'World Famous in New Zealand'; Case 2: The US-Australian Ugh boots dispute; Case 3: The Cadbury 'purple' debate in Australia; Case 4: McDonald's versus MacTea in Singapore. |
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Case 5: McDonald's versus 'McCurry' in MalaysiaV. Future research and policy; Key research need -- improving public knowledge about trade mark enforcement; Key policy issue -- identifying and addressing anti-competitive usage of brands; Self help -- actions by firms themselves; Part II: Personal reputation; 3: Legal and cultural approaches to the protection of the contemporary celebrity brand in the Asia Pacific region; I. Introduction; II. Right of publicity, passing off and defamation; (a) Right of publicity; (b) Passing off; (c) Defamation; III. Cultural studies -- deriving key insights. |
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(A) The celebrity as defined by widespread public identification(b) The celebrity as a cultural sign; (c) Interim observations -- the celebrity brand; IV. The celebrity brand and passing off: a cultural-legal approach; (a) Goodwill and well-knownness of the contemporary celebrity; (b) Misrepresentation and affective transfer; V. Conclusions; 4: No personality rights for pop stars in Hong Kong?; The right of publicity and its American origins; Limited personality rights in Hong Kong; Fertile conditions for developing strong personality rights; Failure to provide strong personality rights. |
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The future of personality rights in Hong KongConclusion; 5: Fashioning personality rights in Australia; Introduction; Reformist legislation; Common law 'incrementalism'; Part III: Brands and personality; 6: Protection of reputation in the trade mark and copyright laws of Malaysia and Singapore: Divergence and a cultural exploration; I. Introduction; II. Protecting reputation in trade mark law: the dilution debate; (a) Malaysia; (b) Singapore; III. Protecting reputation in copyright law: the moral rights debate; (a) Singapore; (b) Malaysia. |
| Note |
IV. The perspectives of Islam and Confucianism on dilution and moral rights. |
| Summary |
Considers current pressures to expand legal protection given to reputation and brands in the Asia Pacific region and the associated controversies. |
| Bibliography |
Includes bibliographical references and index. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Brand name products -- Law and legislation -- Asia.
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Brand name products -- Law and legislation. |
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Asia. |
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Brand name products -- Law and legislation -- Pacific Area.
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Pacific Area. |
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Reputation (Law)
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Reputation (Law) |
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Libel and slander.
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Libel and slander. |
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Names, Personal -- Law and legislation.
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Names, Personal -- Law and legislation. |
| Genre/Form |
Electronic books.
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Electronic books.
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| Added Author |
Richardson, Megan.
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Ng-Loy, Wee Loon.
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| Other Form: |
Print version: Kenyon, Andrew T. Law of Reputation and Brands in the Asia Pacific. Cambridge : Cambridge University Press, ©2012 9781107017726 |
| ISBN |
9781139084604 (electronic book) |
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1139084607 (electronic book) |
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1280394153 |
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9781280394157 |
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9781139336987 (electronic book) |
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1139336983 (electronic book) |
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1139340301 |
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9781139340304 |
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9781139338721 |
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1139338722 |
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1107017726 |
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9781107017726 |
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9781139340304 |
| Standard No. |
9786613572073 |
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