| Description |
1 online resource (xiii, 294 pages). |
|
text file |
| Series |
Sport and society
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Sport and society.
|
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Introduction -- Basketball's civil war : the struggle for American basketball (1927-1936) -- Searching for champions and finding enemies : the rise of tournament basketball (1937-1939) -- The citadel of home rule : the liberal arts' failed war against commercialism (1936-1951) -- Barbarians at the gate : basketball, the NAIA,and the promise of a small college revolt (1941-1953) -- Rebels with a conscience : race, the NAIA, and college basketball in mid-century America (1939-1953) -- Home rule's last redoubt : race, the NCAA, and college basketball in mid-century America (1950-1955) -- Defending the kingdom : the NAIA war and the division of the NCAA (1955-1957) -- Conclusion. |
| Summary |
Big money NCAA basketball had its origins in a many-sided conflict of visions and agendas. On one side stood large schools focused on a commercialized game that privileged wins and profits. Opposing them was a tenuous alliance of liberal arts colleges, historically Black colleges, and regional state universities, and the competing interests of the NAIA, each with distinct interests of their own. The author tells the dramatic story of the clashes that shook college basketball at mid-century - and how the repercussions continue to influence college sports into the twenty-first century. Taking readers inside the competing factions, this book details why historically Black colleges and regional schools came to embrace commercialization. As the author shows, the NCAA's strategy of co-opting its opponents gave each group just enough just enough to play along - while the victory of the big-time athletics model handed the organization the power to seize control of college sports. A history of an overlooked era, this book looks at how promises, power, and money laid the groundwork for an American sports institution. -- Provided by publisher. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
National Association of Intercollegiate Athletics -- History -- 20th century.
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National Association of Intercollegiate Athletics. |
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History. |
| Chronological Term |
20th century |
| Subject |
National Collegiate Athletic Association -- History -- 20th century.
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National Collegiate Athletic Association. |
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Basketball -- United States -- History -- 20th century.
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Basketball. |
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United States. |
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Basketball -- Economic aspects -- United States.
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Basketball -- Economic aspects. |
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College sports -- United States -- History -- 20th century.
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College sports. |
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College sports -- Economic aspects -- United States.
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College sports -- Economic aspects. |
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SPORTS & RECREATION / General. |
| Chronological Term |
1900-1999 |
| Genre/Form |
Electronic books.
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Electronic books.
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History.
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| Other Form: |
Print version: Kemper, Kurt Edward. Before March Madness Urbana : University of Illinois Press, 2020. 9780252043260 (DLC) 2019054578 |
| ISBN |
9780252052149 electronic book |
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0252052145 electronic book |
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9780252043260 hardcover |
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9780252085185 paperback |
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