| Description |
xi, 179 pages : illustrations ; 23 cm |
| Note |
Includes index. |
| Contents |
Chapter One: What is an Entrepreneur, anyway? -- Eight Questions to Ask before Your Start a Business -- Myths about Going into Business for Yourself -- Take the Entrepreneur Quiz! -- Chapter Two: Ready, Set, Go! -- The Entrepreneurial Mystique -- Taking the Leap -- Ten Trait of the Successful Entrepeneur -- Know Why You're Going into Business -- Tune up Your Entrepreneurial Skills -- Avoid the Seven Common Pitfalls in Business -- Chapter Three: Taking Care of Business -- A Name that Grows with Your Busniess -- A Checklist for Setting up Your Business -- Are You an Independent Contractor or an Employee? -- Which Business structure is Best for You? -- To Partner or not to Partner -- Partnerships that Work -- Why a Business Plan? -- Target Your Market! -- Put Your Own Money on the Line: Investing and Financing -- Chapter Four: What do You Bring to the Party? -- What Motivates You to Keep Going? -- If You're the Boss, Who Keeps You Accountable? -- Magic Formula: Intuition and Intention -- Making Procastination Work for You -- What Stop You in Your Tracks: Self-Sabotage and Resistance -- The Isolation of the "Solopreneur" -- Burnout: How to De-stress -- How Do You Spell Success? -- A Fork in the Road: Which Way Do You Go? -- Chapter Five: Market and Sell Your Socks Off! -- Mind Your Ps and Qs -- Why Market Research? -- Going Green and Saving the Environment -- Six Secrets of Marketing Your Business -- Marketing=Sales! -- Ten Simple Ways to Get Referrals -- Six Sales Tips to Help Your Sell with Confidence -- How to Get Unstuck in the Sales Cycle -- Position Yourself to Sell a Solution -- Why Customers Should Buy from You -- Strategic Networking -- Customer Service as a Sale Tool -- How to Cultivate that "Something Special" in Your Business -- How to Warm Up to Cold Calls -- Landing Consulting Gigs -- Dealing with Downtime in Your Business -- Chapter Six: Get Connected to the Web for Profit -- Keep-in-Touch Marketing Using the Internet -- Tips from Tech-Savvy Entrepreneurs -- Six Ways to Promote Your Business via the Web -- Your Web Promotion Action Plan -- Success Stories of Seasoned Web-Based Entrepreneurs -- Chapter Seven: Making Room for More Business -- Expanding Your Business -- How to Tickle Your Customers -- Hire Wisely the First Time -- Retaining Good Employees -- Action Plan-What's Next? -- Your Business from A to Z |
| Subject |
Self-employed -- Handbooks, manuals, etc.
|
|
Self-employed. |
| Genre/Form |
Handbooks and manuals.
|
| Subject |
New business enterprises -- United States -- Management -- Handbooks, manuals, etc.
|
|
New business enterprises. |
|
United States. |
|
Management. |
|
New business enterprises -- Management -- Handbooks, manuals, etc.
|
|
New business enterprises -- Management. |
|
Self-employed -- United States -- Handbooks, manuals, etc.
|
|
Entrepreneurship -- Handbooks, manuals, etc.
|
|
Entrepreneurship. |
| Genre/Form |
Handbooks and manuals.
|
| ISBN |
9780814401675 |
|
0814401678 |
|
