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Book
Author
Underwood, Doug.
Title
When MBAs rule the newsroom : how the marketers and managers are reshaping today's media / Doug Underwood.
Publication Info.
New York : Columbia University Press, 1993.
Item Status
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Call No.
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OPAC Message
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Gift Note
Moore Stacks
PN4734 .U63 1993
Available
---
Description
xix, 259 pages ; 24 cm
Bibliography
Includes bibliographical references and index.
Subject
Newspapers -- Marketing.
Newspapers -- Marketing.
Newspapers -- Management.
Newspapers -- Management.
Newspapers.
Newspaper publishing.
Newspaper publishing.
ISBN
0231080484
