LEADER 00000cam a2200733Ki 4500 
001    ocn960163847 
003    OCoLC 
005    20200717185703.5 
006    m     o  d         
007    cr |n|---||||| 
008    161112s2016    cau     obf   001 0 eng d 
019    960282894 
020    9781613083499|q(electronic book) 
020    1613083491|q(electronic book) 
035    (OCoLC)960163847|z(OCoLC)960282894 
037    1178872D-BD7B-450F-BE0A-99949A4890A1|bOverDrive, Inc.
       |nhttp://www.overdrive.com 
040    EBLCP|beng|epn|cEBLCP|dOCLCQ|dRECBK|dOCLCO|dOCLCF|dTEFOD
       |dYDX|dMERUC|dOCLCQ|dOCLCO|dOCL|dHCO|dOCLCQ|dN$T 
049    RIDW 
050  4 GV428.7 
082 04 613.7/1|223 
090    GV428.7 
245 00 Personal training business :|bstep-by-step startup guide /
       |cby the staff of Entrepreneur Media, Inc. 
250    Fourth edition. 
264  1 [Irvine, California] :|bEntrepreneur Press,|c2016. 
300    1 online resource (880 pages). 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
347    text file|2rdaft 
490 1  Entrepreneur Magazine's startup 
500    Assign Homework. 
504    Includes bibliographical references and index. 
505 0  Copyright; Contents; Start Your Own Personal Training 
       Business: Your Step-by-Step Guide to Success Fourth 
       Edition; Title Page; Preface; Chapter 1: Introduction to 
       Personal Training; What Do Personal Trainers Do?; Meet the
       Experts; Who Is Your Market?; Is This Business for You?; 
       Credibility and Credentials; Continuing Education; Chapter
       2: Designing Your Business; Business Plan Elements; To 
       Market, to Market; The Competitor You Can't See; Committed
       Long Term; The Industry's Showcase; Selling Related 
       Products; Establishing Policies and Procedures; 
       Cancellation Policy; Late Policy. 
505 8  Think About the UnthinkableAre You Liable?; Are You on a 
       Mission?; Chapter 3: Structuring Your Business; Business 
       Structure; Business Insurance; Licenses and Permits; 
       Professional Advisors; What's in a Name?; Chapter 4: 
       Locating and Setting Up Your Business; Independence or 
       Autonomy?; Recreation and Community Centers; Home Gyms; 
       Personal Training Studios and Private Gyms; Mobile Gym 
       Units; The Great Outdoors; Commercial Facilities; Chapter 
       5: Operating Online; Setting Up Your Website; Getting 
       Outside Help; Computer-Based Training Tools; Email Dos and
       Don'ts; Boosting Traffic. 
505 8  Website DisclaimerChapter 6: Create a Social Media 
       Presence in 19 Baby Steps; Making Use of Heavy Traffic 
       Sites; Where's My Tribe?; Baby Steps; Words Are Hooks; How
       Are the Pros Using Social Media?; Good Habits Die Hard; 
       Building Relationships Takes Time; Chapter 7: Setting 
       Yourself Apart; Trends; Zumba; Destination Venues; Group 
       Training; TRX; Yoga, Stretching Arts, and Preventative 
       Therapy; Baby Boomer Fitness; Wellness Coaching; 
       Functional Training; At the Core; Choosing a Niche; 
       Consider Your Strengths and Likes; Chapter 8: Startup 
       Expenses and Financing; Sources of Startup Funds. 
505 8  Equipping Your BusinessTelecommunications; Office 
       Supplies; Exercise Equipment; Vehicle; Adding It All Up; 
       Chapter 9: Staffing Your Business; Where to Look; 
       Evaluating Applicants; Once They're on Board; Paying Your 
       Employees; Employee Benefits; Employees or Independent 
       Contractors?; Noncompete and Confidentiality Agreements; 
       Chapter 10: Building Client Relationships; The Initial 
       Consultation; As the Boss; Critical Documents; Informed 
       Consent, Release, and Assumption of Risk; Physician 
       Consent/Clearance; Fitness Assessment; Client Records; 
       Keeping Your Clients Motivated; Clients as Allies. 
505 8  Can Clients Reach You?Chapter 11: Advertising and 
       Marketing; Marketing 101; Getting the Word Out; Direct 
       Mail; Collateral Materials; The Real Gold Mine; Medical 
       Referral Programs; Ideas for Promoting Your Business; Is 
       It Newsworthy?; Give It Away; Selling Your Business; Be 
       Prepared; Assessing Your Results; Chapter 12: Fiscal 
       Fitness; Pricing Your Services; Payment Methods; Accepting
       Credit and Debit Cards; Setting Credit Policies; Billing; 
       Keeping Records; Ask Before You Need; Chapter 13: Tales 
       from the Trenches; Know What Your Clients Know; Sleep 
       Research Is Hot Right Now!; Stay Flexible. 
520    Personal Training Business shows you how to create a 
       revenue stream by helping clients build stronger, 
       healthier bodies. This guide features information on how 
       to start a training business, choose a training focus and 
       location, cultivate a client base, and market training 
       services using the latest trends in social media. 
588 0  Print version record. 
590    eBooks on EBSCOhost|bEBSCO eBook Subscription Academic 
       Collection - North America 
650  0 Personal trainers|0https://id.loc.gov/authorities/subjects
       /sh91000922|vHandbooks, manuals, etc.|0https://id.loc.gov/
       authorities/subjects/sh99001300 
650  0 Personal trainers|0https://id.loc.gov/authorities/subjects
       /sh91000922|xVocational guidance.|0https://id.loc.gov/
       authorities/subjects/sh2002006455 
650  0 Personal trainers|0https://id.loc.gov/authorities/subjects
       /sh91000922|xFinance, Personal.|0https://id.loc.gov/
       authorities/subjects/sh2002007886 
650  0 Physical fitness centers|0https://id.loc.gov/authorities/
       subjects/sh85101545|xManagement|0https://id.loc.gov/
       authorities/subjects/sh2002007911|vHandbooks, manuals, 
       etc.|0https://id.loc.gov/authorities/subjects/sh99001300 
650  0 Business.|0https://id.loc.gov/authorities/subjects/
       sh85018260 
650  7 Personal trainers.|2fast|0https://id.worldcat.org/fast/
       1058654 
650  7 Personal trainers|xVocational guidance.|2fast|0https://
       id.worldcat.org/fast/1058658 
650  7 Finance, Personal.|2fast|0https://id.worldcat.org/fast/
       924449 
650  7 Physical fitness centers|xManagement.|2fast|0https://
       id.worldcat.org/fast/1062617 
650  7 Physical fitness centers.|2fast|0https://id.worldcat.org/
       fast/1062610 
650  7 Business.|2fast|0https://id.worldcat.org/fast/842262 
655  4 Electronic books. 
655  7 Handbooks and manuals.|2fast|0https://id.worldcat.org/fast
       /1423877 
655  7 Handbooks and manuals.|2lcgft|0https://id.loc.gov/
       authorities/genreForms/gf2014026109 
710 2  Entrepreneur Media, Inc.|0https://id.loc.gov/authorities/
       names/n97076541 
776 08 |iPrint version:|aMedia, The Staff of Entrepreneur.
       |tPersonal Training Business : Step-By-Step Startup Guide.
       |dLa Vergne : Entrepreneur Press, ©2016 
830  0 Entrepreneur magazine's start up.|0https://id.loc.gov/
       authorities/names/n2002109857 
856 40 |uhttps://rider.idm.oclc.org/login?url=http://
       search.ebscohost.com/login.aspx?direct=true&scope=site&
       db=nlebk&AN=1579269|zOnline ebook via EBSCO. Access 
       restricted to current Rider University students, faculty, 
       and staff. 
856 42 |3Instructions for reading/downloading the EBSCO version 
       of this ebook|uhttp://guides.rider.edu/ebooks/ebsco 
901    MARCIVE 20231220 
948 00 |d20200727|cEBSCO|tEBSCOebooksacademic NEW June-July 17 
       7032|lridw 
994    92|bRID