| Description |
xiii, 274 pages ; 25 cm |
| Bibliography |
Includes bibliographical references (pages 252-263) and index. |
| Contents |
The importance of persuasion -- The cognitive approach to persuasion -- The source of persuasive messages : credibility -- Ethical concerns -- Purpose and audience -- Organization : structuring the message -- Substance : support for your ideas -- Symbols and style -- Hostile, apathetic, motivated, and multiple or mixed audiences -- Consistency theories of attitude change -- Social judgment/involvement theory -- Theory of reasoned action -- Persuasion in advertising -- Persuasion in political campaigns. |
| Subject |
Persuasion (Rhetoric)
|
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Persuasion (Rhetoric) |
|
Persuasion (Psychology)
|
|
Persuasion (Psychology) |
|
Social influence.
|
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Social influence. |
|
Attitude change.
|
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Attitude change. |
|
Overreding. |
|
Sociale beïnvloeding. |
|
Persuasion (Rhétorique) |
|
Persuasion (Psychologie) |
|
Persuasión (Retórica)
|
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Influence sociale. |
|
Persuasión (Psicología)
|
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Changement d'attitude. |
|
Influencia social.
|
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Communication persuasive. |
|
Cambio de actitud.
|
| Added Author |
Benoit, Pamela J., 1954-
|
| ISBN |
9781405158213 paperback alkaline paper |
|
9781405158206 hardcover alkaline paper |
|
1405158204 hardcover alkaline paper |
|
1405158212 paperback alkaline paper |
|
