| Description |
1 online resource (129 pages) |
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text file |
| Contents |
INTRODUCTION; How Not to Price Your Portrait Photography; Don't Follow the Leader; You Might Not Be Following Success; You Might Not Have All the Information; Pricing; Practical Example; About This Book; 1. Profit; What Is Profit?; Pricing; Insecurity Leads to Underpricing; Money Buys Respect; Your Skill Level; Costs; A Repeatable Process; Fantasy or Nightmare?; Time Is Your Most Limited Resource; Volume; The "More" Syndrome; Adapting Is Critical; New Businesses: Marketing to Manage Volume; Established Businesses: Pricing to Manage Volume; 2. Cash Flow; Planning Pay Cycles. |
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ContractsPayment Schedules; Sitting Fees; The Problem with No Sitting Fee; The Customer Isn't Always Right; Advantages of a Sitting Fee; Product Orders; Financing; Communication Is Key; Consider Delegating; When Problems Occur; Bad Checks; Late Payments; Extra Photo Requests; 3. Costs and Overhead; Time; Hourly Rates vs. Hourly Wages; Time Management; How Much Is Your Time Worth?; Equipment Costs; Cameras; Lenses; Lights and Modifiers; Make Purchases Based on Results; Learn to Use What You Have; Regularly Review Your Costs; 4. Elements ofa Profitable Workflow. |
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Develop a Style That Clients WantCheck in With Your Clients; What All Clients Want; Tailoring the Shootto the Individual's Needs; Bigger Faces Mean Bigger Sales; Improve Your Communicationwith Clients; Collect Information; Implement What You Learn; Understand Your Unique Demographic; Learn to Be Consistent; Master Previsualization; Plan Your Portraits; Practice-But on Your Own Time; Know That Limits Boost Efficiency; Conflict Avoidance Is Not a Workflow Strategy; Communicate Your Policies Clearly; The Bottom Line; Sell Immediately After the Session; Get It Right-In the Camera. |
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Minimize Post-ProcessingControl Imaging Costs; Select the Correct Lab; 5. No Simple Solutions; The Profit Profile; Consider ALL the Variables; More on Sitting Fees: Practical Examples; Location Sessions; Family Portraits; Portrait Sessions; Weddings; The Final Word; Did You Factor in Your No-Show Rate?; 6. Sales Models and Pricing; Print Sales; It Takes Guts; Total Control; The Image Itself, Not a Piece a Paper; Learn to Love the "Business"; You Can't Price for Your Potential Clients; Perceived Value; Reality Has Nothing to Do With It; What Creates Perceived Value. |
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Your Studio's Brand IdentityThere Are Limits; Different Types of SessionsHave Different Perceived Values; Retail Markup; Don't Be the Cheapest; Selling Digital Files; When It Works; Why, More Often, It Doesn't; Pricing for Digital File Sales; Billing by the Hour; For Weddings; For Portraits; 7. Selling Your Photography; Selling Larger Portraits; Profit and Marketing Benefits; The Right Decision forTheir Home and Budget; Selling Is Serious Business; My Top Two Rules; To Sell Large, Show Large; Shoot to Show; Sell Additional Products and Groupings; Develop a Sales System. |
| Note |
8. Are Your Prices Working? |
| Summary |
Portrait photographers agree that one of the most important yet shrouded aspects of running a successful business is accurately pricing your products for profit. Some charge too little, then scramble to photograph and edit photos for throngs of clients, only to become overwhelmed and burn out. Others price too low initially, just to get people in the door, but soon mark up their prices and lose clients to new photographers who charge rock-bottom prices. There are still others who price themselves out of the game right out of the gate. Jeff Smith, owner of two thriving portrait studios teaches y. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Photography -- Marketing.
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Photography -- Marketing. |
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Photography -- Prices.
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Photography -- Prices. |
| Genre/Form |
Electronic books.
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| Other Form: |
Print version: Smith, Jeff. Pricing Your Portraits : High-Profit Strategies for Photographers. New York : Amherst Media, ©2015 9781608958719 |
| ISBN |
9781608958733 (electronic book) |
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1608958736 (electronic book) |
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