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BestsellerE-book
Author Venugopal, Pingali, 1958-

Title Sales and distribution management : an Indian perspective / Pingali Venugopal.

Publication Info. New Delhi, India : Response Books ; Thousand Oaks, Calif. : Sage Publications, 2008.

Item Status

Description 1 online resource (330 pages) : illustrations
Physical Medium polychrome
Description text file
Bibliography Includes bibliographical references (pages 311-315) and indexes.
Summary Though India has become a lucrative market for various companies, the unique characteristics of its market throw up a variety of challenges. Sales and Distribution Management:. An Indian Perspective aims to understand these challenges. Building on an understanding of the consumer decision process, the book defines the roles of marketing and selling strategies. Secondly adopting a customer-centric approach to sales and distribution management, the book deals with making strategic decisions keeping the end consumer in mind and making operational decisions.
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject Sales management -- India -- Management.
Sales management.
India.
Management.
Physical distribution of goods -- India -- Management.
Physical distribution of goods.
Marketing channels -- India -- Management.
Marketing channels.
Genre/Form Electronic books.
Other Form: Print version: Venugopal, Pingali. Sales and distribution management. New Delhi, India : Response Books ; Thousand Oaks, Calif. : Sage Publications, 2008 9788178298481 (DLC) 2008031586 (OCoLC)236082508
ISBN 9788132100447 (electronic book)
8132100441 (electronic book)
9788178298481