Includes bibliographical references (pages 311-315) and indexes.
Summary
Though India has become a lucrative market for various companies, the unique characteristics of its market throw up a variety of challenges. Sales and Distribution Management:. An Indian Perspective aims to understand these challenges. Building on an understanding of the consumer decision process, the book defines the roles of marketing and selling strategies. Secondly adopting a customer-centric approach to sales and distribution management, the book deals with making strategic decisions keeping the end consumer in mind and making operational decisions.
Local Note
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America