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Book
Title
The Politz papers : science and truth in marketing research / edited by Hugh S. Hardy ; with a foreword by Darrel B. Lucas and with additional notes by W. Edwards Deming.
Publication Info.
Chicago, Ill. : American Marketing Association, 1990.
Item Status
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Moore Stacks
HF5415.2 .P6 1990
Available
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Description
xvii, 351 pages : illustrations
Note
Includes index.
Subject
Politz, Alfred, -1982.
Politz, Alfred, -1982.
Marketing research -- United States -- History.
Marketing research.
United States.
History.
Advertising -- Research -- United States -- History.
Advertising -- Research.
Added Author
Hardy, Hugh S., 1924-
Deming, W. Edwards (William Edwards), 1900-1993.
ISBN
0877572100
