The Poster as Art. The Poster's Place in Modernism: Art and Mass Media in the 1890s -- Toulouse-Lautrec, Jane Avril, and the Iconography of the Female Print Connoisseur in Posters -- The Poster and Print: Reproduction and Consecration. The Color Print: Art in the Age of Lithography -- Les MaƮtres de l'Affiche: Aura and Reproduction -- The Poster as Design and Advertising -- Art and Advertising in the Street -- Poster Design: The Dialogics of Image and Word -- Collecting and Iconophilia. The Poster at the Origins of the Age of Spectacle: The Rise of the Image and Modern Iconophobia -- The Iconophile's Collecting: Posters as an Ephemeral Archaeology of Modernity.
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