| Description |
1 online resource |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Front Cover; Front Flip; Title Page; Copyright; Dedication; Contents; Introduction; 1: A Compromise Candidate; 2: The First Image Campaign; 3: Hello, Columbus; 4: Old Tip: Hero or Coward?; 5: Home Sweet Log Cabin Home; 6: Little Matty; 7: Palace of Splendor; 8: Showdown in Baltimore; 9: A Democratic Splinter; 10: Tippecanoe and Rallies Too; 11: The First Gender Gap; 12: Petticoat Power; 13: Read All About Us!; 14: Sing Us a Song; 15: The Marketing of a Candidate; 16: Going Negative: The Democrats Fight Back; 17: General Mum Speaks; 18: Old Tip on the Campaign Trail; 19: Stump Speakers. |
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20: The Buckeye Blacksmith; 21: Money Talks; 22: Stealing Votes; 23: Election Returns; 24: Mr. Harrison Goes to Washington; 25: Death of a President; 26: And Tyler Too; Epilogue; Acknowledgments; A Tippecanoe and Tyler Too Tour; Notes; Bibliography; Index; Back Flip: About the Author; Back Cover. |
| Summary |
The Carnival Campaign tells the fascinating story of the pivotal 1840 presidential campaign of General William Henry Harrison and John Tyler--Tippecanoe and Tyler Too." Pulitzer Prize--nominated former Wall Street Journal reporter Ronald Shafer relates in a colorful, entertaining style how the campaign marked a series of "firsts" that changed politicking forever: the first campaign as mass entertainment; the first "image campaign," in which strategists portrayed Harrison as a poor man living in a log cabin sipping hard cider (he lived in a mansion and drank only sweet cider); the first time big money was a factor; the first time women could openly participate; and more. While today's electorate has come to view campaigns that emphasize style over substance as a matter of course, this book shows voters how it all began |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Harrison, William Henry, 1773-1841.
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Harrison, William Henry, 1773-1841 https://id.oclc.org/worldcat/entity/E39PBJxcXWGD99hT73PMH4RtKd |
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Presidents -- United States -- Election -- 1840.
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United States -- Politics and government -- 1837-1841.
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POLITICAL SCIENCE -- Political Process -- Elections. |
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POLITICAL SCIENCE -- Political Process -- General. |
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Politics and government |
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Presidents -- Election |
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United States https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq |
| Chronological Term |
1837-1841 |
| Other Form: |
Print version: Shafer, Ronald G. Carnival campaign. Chicago, Illinois : Chicago Review Press, [2016] 9781613735404 (DLC) 2016019215 (OCoLC)944463651 |
| ISBN |
9781613735411 (electronic bk.) |
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1613735413 (electronic bk.) |
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9781613735435 (electronic bk.) |
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161373543X (electronic bk.) |
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9781613735404 |
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1613735405 (hardback) |
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