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book
BookPrinted Material
Author Kumar, Martha Joynt.

Title Managing the president's message : the White House communications operation / Martha Joynt Kumar.

Publication Info. Baltimore : Johns Hopkins University Press, 2007.

Item Status

Location Call No. Status OPAC Message Public Note Gift Note
 Moore Stacks  PN4738 .K86 2007    Available  ---
Description xxxii, 345 pages : illustrations ; 24 cm
Bibliography Includes bibliographical references (pages 307-332) and index.
Contents Creating an effective communications operation -- The communications operation of President Bill Clinton -- The communications operations of President George W. Bush -- White House communications advisers -- The press secretary to the President -- The gaggle and the daily briefing -- Presidential press conferences -- Managing the message.
Subject Government and the press -- United States.
Government and the press.
United States.
Press and politics -- United States.
Press and politics.
Presidents -- Press coverage -- United States.
Presidents -- Press coverage.
Communication -- Political aspects -- United States.
Communication -- Political aspects.
ISBN 9780801886522 hardcover alkaline paper
080188652X hardcover alkaline paper