| Edition |
First edition. |
| Description |
xxi, 513 pages : illustrations, maps ; 24 cm |
| Physical Medium |
regular print |
| Bibliography |
Includes bibliographical references (pages 483-493). |
| Form |
Also issued online. |
| Contents |
Russian society and press: the cultural setting -- The press generates change, 1855-1917 -- Soviet mass communications: growth and development -- Soviet mass communications: function, structure, control -- Professional concepts and policies -- How the media perform: news, advertising, broadcasting -- How the media perform: the specialized journals -- Improving performance and assessing effects -- Press and society in traditional China: the cultural setting -- The privately owned native press -- The red Chinese communication system: function, structure, control -- How the Chinese media perform -- Elements in communications effect -- Synthesis and summary. |
| Subject |
Communication -- Soviet Union.
|
|
Communication. |
|
Soviet Union. |
|
Communication -- China.
|
|
China. |
|
Press, Communist.
|
|
Press, Communist. |
| Other Form: |
Online version: Markham, James Walter, 1910- Voices of the red giants. [1st ed.]. Ames, Iowa State University Press [1967] (OCoLC)579091839 |
| ISBN |
081381085X (hardback) |
|
9780813810850 (hardback) |
|
