Title Marketing the professional services firm : applying the principles and the science of marketing to the professions / Laurie Young.

Publication Info.	Chichester, West Sussex, England Hoboken, NJ : John Wiley & Sons, Inc., [2005]
	©2005

Online access
Table of contents

Item Status

Location	Call No.	Status	OPAC Message	Public Note	Gift Note
Moore Stacks	HD9981.5 .Y68 2005	Available	---

Description	x, 417 pages : illustrations ; 23 cm
Bibliography	Includes bibliographical references page (405-407) and index.
Subject	Service industries -- Marketing.
	Service industries -- Marketing.
	Professional corporations -- Marketing.
	Professional corporations.
	Marketing.
ISBN	0470011734 cloth alkaline paper
Standard No.	9780470011737