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BestsellerE-book
Author Sahakian, B. J., author.

Title Sex, Lies, and Brain Scans : How fMRI reveals what really goes on in our minds / Barbara J. Sahakian, Julia Gottwald.

Publication Info. Oxford, United Kingdom : Oxford University Press, 2017.

Item Status

Description 1 online resource (xiv, 146 pages) : illustrations (some color)
Physical Medium polychrome
Description text file
Note Includes index.
Contents Cover; Sex, Lies, and Brain Scans; Copyright; DEDICATION; ACKNOWLEDGEMENTS ; CONTENTS ; LIST OF FIGURES; LIST OF PLATES; Colour Plates; 1: HOW DOES NEUROSCIENCE IMPACT SOCIETY? ; 2: CAN NEUROSCIENTISTS READ YOUR MIND? ; How Much Mind-Reading Is Really Possible Today? ; The Limitations ; Good vs Bad Mind-Reading? ; 3: A RACIAL BIAS HIDING IN YOUR MIND? ; Measuring the Hidden Racial Bias with the Help of Neuroscience ; Can Racial Bias Be Changed? ; Why Do We Need to Think about Racial Bias? ; Screening for Racial Bias? ; 4: THE PERFECT LIE DETECTOR? ; How Often Do We Lie? ; How to Detect a Lie.
Brain Networks of Deception Accuracy of fMRI for Lie Detection ; The Limitations ; 5: HOW MORAL IS YOUR BRAIN? ; Different Types of Moral Decision ; Morality of Intention ; In Search of the Morality Centre ; Abnormal Morality ; Abnormal Morality as an Excuse? ; Altered Morality ; Risky Potentials and Potential Risks ; 6: ARE YOU IN CONTROL? ; Control Centres in the Brain ; Out of Control? ; Can We Control Self-Control? ; How Much Control Do We Really Have? ; Gaining Control ; 7: SHOW ME YOUR BRAIN AND I KNOW WHAT YOU BUY? ; Beyond Traditional Measures ; The Use of fMRI in Marketing Research.
Summary The potential of fMRI is extraordinary. It allows us to observe brain activity in real time, build an understanding of thoughts and motivations, and discern unconscious biases. In a limited but real way we can now 'read minds'. Barbara Sahakian and Julia Gottwald explain the science, and consider the ethical implications of using these techniques.
Bibliography Includes bibliographical references (pages 129-141) and index.
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject Neuropsychology -- Popular works.
Neuropsychology.
Genre/Form Popular works.
Subject Cognitive neuroscience -- Popular works.
Cognitive neuroscience.
Brain -- Psychophysiology -- Popular works.
Brain -- Psychophysiology.
MEDICAL -- Physiology.
Brain.
SCIENCE -- Life Sciences -- Human Anatomy & Physiology.
Genre/Form Electronic books.
Added Author Gottwald, Julia, author.
Other Form: Print version: Sahakian, Barbara J. Sex, Lies, and Brain Scans. Oxford : Oxford University Press, 2017 9780198752882 (OCoLC)971075588
ISBN 9780191067174 (electronic book)
0191067172 (electronic book)
9780191067181 (electronic book)
0191067180 (electronic book)
9780198752882
0198752881 (print)