Cover; Title page; Copyright page; Contents; Foreword; 1. Introduction; 2. Captured by Subterranean Forces; 3. Freud Adopted and Adapted for Consumerism by Edward Bernays; 4. The Rational Consumer: Bad for Business and Politics; 5. Freedom at Last or Wolves of Repression in Sheepskin?; 6. Conclusion: Beyond Impoverishing Dichotomies; Endnotes; References; Afterword; 1. Bernays and psychoanalysis; 2. The philosophical debate; Notes; Index; Back cover
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