Description |
xx, 345 pages : illustrations ; 27 cm. |
Series |
Communication series
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Communication series (TheCapitol.Net)
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Bibliography |
Includes bibliographical references and index. |
Contents |
First steps -- Tools of the craft -- Developing a message and communications plan -- Interacting with reporters -- Overview of the media : print, radio, and TV -- Web-based and online communications -- Dealing with the principal -- Interview preparation -- Internal issues : experts, policy, numbers, leaks, lawyers, and language -- How to interact with congressional campaign operations -- Communications in a federal agency -- Crisis communications in public affairs -- Honest spin : the ethics of public relations. |
Subject |
Public relations -- Handbooks, manuals, etc.
|
|
Public relations. |
Genre/Form |
Handbooks and manuals.
|
Subject |
Public relations -- United States -- Handbooks, manuals, etc.
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United States. |
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Publicity -- Management -- Handbooks, manuals, etc.
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|
Publicity -- Management. |
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Publicity. |
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Public relations -- United States -- Management -- Handbooks, manuals, etc.
|
|
Management. |
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Public relations and politics -- United States -- Handbooks, manuals, etc.
|
|
Public relations and politics. |
Genre/Form |
Handbooks and manuals.
|
ISBN |
1587330032 |
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