LEADER 00000cam a2200841Ma 4500 
001    ocn716068989 
003    OCoLC 
005    20160805111353.1 
006    m     o  d         
007    cr ||||||||||| 
008    080818s2009    quca    ob    001 0 eng d 
016    |z20089055276 (print) 
019    653377747|a679303052|a899273590|a923233983 
020    9780773575820|q(electronic book) 
020    0773575820|q(electronic book) 
020    |z9780773534353|q(bound) 
020    |z9780773534520|q(paperback) 
020    |z0773534350 
020    |z0773534520 
035    (OCoLC)716068989|z(OCoLC)653377747|z(OCoLC)679303052
       |z(OCoLC)899273590|z(OCoLC)923233983 
037    22573/ctt6q486|bJSTOR 
040    QE2|beng|epn|cQE2|dCELBN|dN$T|dOCLCQ|dE7B|dCOO|dGPM|dOCLCQ
       |dYDXCP|dOCLCQ|dJSTOR|dOCLCF|dOCLCE|dNLGGC|dIDEBK|dOCL
       |dOCLCQ|dEBLCP|dDEBSZ|dOCLCQ 
042    dlr 
043    n-cn--- 
049    RIDW 
050  4 F1034.2|b.P678 2009eb 
055  3 FC242|bP678 2009eb 
072  7 POL|x040020|2bisacsh 
072  7 POL|x011000|2bisacsh 
072  7 POL011000|2bisacsh 
082 04 327.71009/045 
090    F1034.2|b.P678 2009eb 
100 1  Potter, Evan H.|0https://id.loc.gov/authorities/names/
       n93000674 
245 10 Branding Canada :|bprojecting Canada's soft power through 
       public diplomacy /|cEvan H. Potter. 
264  1 Montreal [Que.] :|bMcGill-Queen's University Press,
       |c[2009] 
264  3 Saint-Lazare, Quebec :|bCanadian Electronic Library,
       |c2010. 
264  4 |c©2009 
300    1 online resource (xvi, 368 pages :|billustrations) 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
347    text file|2rdaft 
504    Includes bibliographical references (pages 323-341) and 
       index. 
505 0  1. Introduction: Canada's Warm but Fuzzy International 
       Image -- pt. 1. Definitions, Debates, History -- 2. What 
       Is Public Diplomacy? -- 3. The Origins and Development of 
       Canada's Public Diplomacy / Sean Rushton -- pt. 2. The 
       Instruments -- 4. Public Affairs and International 
       Cultural Relations -- 5. International Education -- 6. 
       International Broadcasting and New Media -- 7. The 
       Economic Face of Public Diplomacy: International Business 
       Promotion and Tourism / Jason Bouzanis -- pt. 3. The 
       Process -- 8. The Practice of Public Diplomacy -- 9. How 
       to Brand Canada: Experiences on the Ground -- 10. A New 
       Architecture for Canada's Public Diplomacy. 
506    |3Use copy|fRestrictions unspecified|2star|5MiAaHDL 
520    The communications revolution and increased 
       democratization and globalization have made every country 
       more aware of its image and reputation - its "national 
       brand." Whether a country needs to build international 
       coalitions against terrorism, encourage cooperation to 
       protect the environment, or attract investment and skilled
       labour, influencing foreign public opinion is now as 
       crucial to national success as negotiating with foreign 
       governments. Evan Potter analyses how the federal 
       government has used the instruments of public diplomacy - 
       cultural programs, international education, international 
       broadcasting, trade, and investment promotion - to 
       exercise Canada's soft power internationally. He argues 
       that protecting and nurturing a distinct national identity
       are essential to Canada's sovereignty and prosperity, and 
       suggests ways to achieve this through the strategic 
       exercise of public diplomacy, at home and abroad. In 
       offering the first comprehensive overview of the origins, 
       development, and implementation of the country's public 
       diplomacy, Branding Canada offers policy advice on 
       Canada's approach and advances the thinking on public 
       diplomacy in general. 
533    Electronic reproduction.|b[S.l.] :|cHathiTrust Digital 
       Library,|d2010.|5MiAaHDL 
538    Master and use copy. Digital master created according to 
       Benchmark for Faithful Digital Reproductions of Monographs
       and Serials, Version 1. Digital Library Federation, 
       December 2002.|uhttp://purl.oclc.org/DLF/benchrepro0212
       |5MiAaHDL 
583 1  digitized|c2010|hHathiTrust Digital Library|lcommitted to 
       preserve|2pda|5MiAaHDL 
590    eBooks on EBSCOhost|bEBSCO eBook Subscription Academic 
       Collection - North America 
648  7 1945-|2fast 
648  7 Since 1945|2fast 
650  0 Diplomacy.|0https://id.loc.gov/authorities/subjects/
       sh85038179 
650  0 Public relations and politics|0https://id.loc.gov/
       authorities/subjects/sh85108797|zCanada|0https://
       id.loc.gov/authorities/names/n79007233-781|xHistory.
       |0https://id.loc.gov/authorities/subjects/sh99005024 
650  7 Diplomacy.|2fast|0https://id.worldcat.org/fast/894188 
650  7 Public relations and politics.|2fast|0https://
       id.worldcat.org/fast/1082926 
650  7 History.|2fast|0https://id.worldcat.org/fast/958235 
650  7 International relations.|2fast|0https://id.worldcat.org/
       fast/977053 
650  7 Relations.|2fast|0https://id.worldcat.org/fast/1892706 
651  0 Canada|xForeign relations|y1945-|0https://id.loc.gov/
       authorities/subjects/sh85019308 
651  0 Canada|0https://id.loc.gov/authorities/names/n79007233
       |xRelations.|0https://id.loc.gov/authorities/subjects/
       sh00007590 
651  7 Canada.|2fast|0https://id.worldcat.org/fast/1204310 
655  4 Electronic books. 
655  7 History.|2fast|0https://id.worldcat.org/fast/1411628 
776 08 |iPrint version:|aPotter, Evan H.|tBranding Canada.
       |dMontreal : McGill-Queen's University Press, ©2009
       |z9780773534353|w(DLC)  2010549421|w(OCoLC)229034856 
856 40 |uhttps://rider.idm.oclc.org/login?url=http://
       search.ebscohost.com/login.aspx?direct=true&scope=site&
       db=nlebk&AN=403807|zOnline eBook. Access restricted to 
       current Rider University students, faculty, and staff. 
856 42 |3Instructions for reading/downloading this eBook|uhttp://
       guides.rider.edu/ebooks/ebsco 
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